Health-first standards
We go beyond “natural.” Our standards screen for carcinogens, hormonal disruptors, and hundreds of chemicals of concern.
North America’s leading clean beauty certification
You made it clean.We make it official.
CertClean screens every ingredient against a published standard, then puts the brands that pass in a directory shoppers can actually search.
- 35
- Brands certified
- 540+
- Products screened
- 1,400+
- Chemicals restricted
The standard
The standard behind clean beauty
The words “natural,” “organic,” and “clean” are largely unregulated in the beauty industry. Without a credible third-party standard, these labels can mean almost anything — and consumers are catching on.
On the shelf- INCI-resolvedEvery line of the formulation matched to its canonical INCI name, CAS and EC number.
- ScreenedEach ingredient checked against a 9,000-entry compliance list: approved, conditional, or not approved.
- SpecifiedConditional ingredients clear only with percentage disclosure and supplier documentation.
- AttestedA certificate issued against a named, e-signed licence — renewed each year, not granted once.
CertClean is the independent certification that sets the record straight. Our health-first standards screen for carcinogens, hormonal disruptors, and hundreds of chemicals of concern — so your customers never have to wonder what’s really in the bottle.
Learn about our standardsProcess
How it works
Four steps to earning the certification shoppers trust.
- 01
Submit your products
Upload your product formulations through our secure portal.
- 02
We review your ingredients
Our team assesses every ingredient against CertClean’s health-first standards.
- 03
Certification & licence
Products that meet our standards earn the CertClean seal and licence.
- 04
Stand out on shelf
Display the CertClean seal on your packaging, website, and marketing.
The directory
Certified brands, worth finding
Mostly small, independent, and hard to find anywhere else. That’s rather the point of a directory.
The catalogue
Search by what’s actually in it
Filter certified products by skin type, free-from claim, or a single ingredient — because we hold the full ingredient lists.
Why CertClean
Why brands choose CertClean
Credibility that converts
Shoppers say third-party certification is a top factor in buying decisions. The CertClean seal tells customers your products are independently vetted.
Retailer-ready
Retailers increasingly require third-party safety verification. CertClean certification gives your brand a competitive edge.
Blog
Clean beauty, explained
How skin works, what the labels mean, and the brands earning the seal — calm, specific, and honest about what isn’t known. Every piece below is a preliminary, experimental draft.
Experimental draftAn ingredient round-up: five actives worth knowing
Niacinamide, hyaluronic acid, bakuchiol, centella asiatica, peptides — what each actually does, how strong the evidence is, and who they're worth trying for. All five are searchable across the certified catalogue.
Experimental draftSmall batches, real prices: notes from Om Organics
Our founder on why, over a decade in, we still hand-make every batch in the same small apothecary — and why we've resisted charging what the category usually charges.
Experimental draftThe deodorant transition period
Switch from antiperspirant to deodorant and you'll probably smell worse for one to three weeks. It's widely called a detox. It isn't — it's an ecology problem, and it resolves on its own.
Safer skincare is thenew standard.
Join the brands making it happen. Start your CertClean assessment today.
Get certified